COMPANY PHILOSOPHY (4AS)
Communication can be successful only if the target audience of the messages believe their content and accept the underlying argumentation.
The adeptness of communications is measurable. The results of such measurements define the consequent steps.
In practice, our clients, the media and the target audience often seem to represent different interests. This antagonism must be solved by communication to help our clients' messages reach their target.
Employing a strategic outlook, communication steps must follow each other in a planned fashion: their order and their synergies serve the aims of communications efficiently.